Portfolio
Selected projects in campaign strategy, media planning, experiential design, and brand storytelling.
A Gen Z brand awareness campaign for Indeed featuring full SWOT analysis, media budgeting, cross-platform distribution strategy, and guerrilla marketing integration. Built to shift perception of Indeed from transactional job board to career growth partner.
An immersive event marketing campaign built around live music — from DJ sets and band performances to intimate concert moments. Developed as USC Annenberg capstone work, the campaign captures authentic audience emotion and artist storytelling to build brand affinity through shared experience.
Large-scale 3-day interregional event spanning multiple cities. Developed a comprehensive media strategy, brand identity system, and communications framework for Goodphil's debut activation — covering audience outreach, visual language, and day-of production logistics.
Social media campaign strategy built on primary survey research and behavioral analytics. Developed an engagement framework, audience segmentation model, and performance metrics roadmap for Baur's digital presence — translating raw data into actionable brand communication.